Avenue Supermarts Ltd., owner of retail chain D-Mart, saw its standalone revenue from operations rise by 31.27 per cent to Rs. 5,031.75 crore for the quarter ended 30 June. Its revenue from operations was Rs. 3,833.23 crore in the April-June quarter a year ago.
The company has total 238 stores. Apparel segment is a major product category for the company as during the FY21, general merchandise, home furnishing and apparels formed 22.90 per cent of total revenue of D-Mart.
It is also pertinent to mention here Avenue Supermarts had recently raced past bluechips like Maruti Suzuki, Larsen and Toubro (L&T), UltraTech Cement and ONGC in terms of market capitalisation.
The Radhakishan Damani-promoted company brags a market cap of over Rs. 2.17 lakh crore, making it the 17th most valued company in India after Axis Bank.
The company’s strategy focuses on sourcing goods at competitive prices using operational and distribution efficiencies. It also provides decent discounts throughout the year, giving it an edge above its peers.
The focus of D-Mart shifted to e-commerce business amidst the lockdown and pandemic-related curbs.
The retailer also follows Everyday low cost-Everyday low price (EDLC-EDLP) strategy which aims at procuring goods at competitive price, using operational and distribution efficiency and thereby delivering value for money to customers by selling at competitive prices.