Reliance Retail, India’s largest retailer, is continuing its retail expansion as the company has come up with the eighth store of Azorte at Mumbai. Azorte is a premium fashion and lifestyle brand by Reliance.
Spread across 18,000 square feet of retail space, this store boasts an eclectic mix of intuitive retail technology.
To make the discovery-to-checkout journey seamless, the Azorte store format has several industry-first tech-enabled interventions including mobile checkout, smart trial rooms, fashion discovery stations and self-checkout kiosks.
RFID-enabled interactive screens placed strategically across the stores, for instance, double as virtual styling assistants. Smart fitting rooms help shoppers complete the look and at the touch of a button request for additional sizes and other products.
In addition, customers can opt for self-checkouts instead of queuing up at manned counters. While the smart stores offer an elevated customer experience through tech-aided solutions, shoppers will have comfortable experience to discover the human touch, too, in the form of in-store fashion consultants.
Bharat Tex Special Report 2026 
