Multi-brand fashion and lifestyle retailer The Bae Club has recently launched its e-commerce store to bring premium international brands to Indian audiences and plans to collaborate with 60 brands over the coming three years.
The Bae Club was recently established in Mumbai by entrepreneur Shikha Parmar, according to the brand’s website. Parmar wants to develop an environment where young Indian consumers can access a variety of international, Gen Z-focused fashion businesses.
The Ragged Priest, Runaway, Lioness, Motel Rocks, Boohoo, and Sister Jane are just a few of the brands sold by The Bae Club at the moment. According to India Retailing, the company is eager to increase the number of brands it offers and has ambitions to work with 60 foreign brands over the next three years to deliver their products to Indian consumers.
The company most recently collaborated with the marketing and communication firm Megalodon. According to its Facebook profile, the business focuses in leveraging AI to develop dynamic digital marketing campaigns. Megalodon and multi-brand fashion and lifestyle shop Ajio teamed up at the start of August, according to a Facebook post from IPCS Global.
The Bae Club wants to excite Gen Z consumers by utilising the most recent advancements in AI and digital marketing. To make sure that its worldwide brand and product assortment are appealing to Indian consumers, the company uses data-driven insights.
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