Bata India, the renowned footwear retailer, is diversifying its product range with the introduction of ‘Power Acti-Wear,’ a collection of activewear and athleisure clothing.
Under the flagship athleisure brand ‘Power,’ this clothing line prioritises comfort and contemporary style while incorporating the latest innovation and technology for fitness enthusiasts.
The ‘Power Acti-Wear’ range includes a variety of T-shirts, shorts, and tracks that seamlessly blend functionality and fashion. The clothing is designed to enhance the workout experience, featuring technologies like Qik-Dry, Acti-Vent, Acti-Stretch, and Feather Tech.
These innovations ensure quick sweat absorption, improved air circulation, perfect stretch, and lightweight materials, ultimately boosting performance and comfort during exercise.
Olivier Heck, Global Athleisure Brands Director, emphasised that ‘Power Acti-Wear’ represents not just a clothing line but a commitment to pushing boundaries in the world of performance and athleisure.