Deepika Deepti has been named as the new Head of Marketing at Bata. Having 20 years of experience across leading brands and a profound understanding of the retail sector, Deepika will guide Bata India’s marketing strategy, famous for her influence in India’s sneaker culture. She is set to inject a new, stylish trend into the brand.
Throughout her tenure at Adidas, Deepika played a major role in pushing business growth in India and emerging markets; transforming the sneaker industry with Adidas Originals, Yeezy & Neo. As CEO at CAMP SMA, she spearheaded projects like Bhaane and Veg Non Veg and created partnerships with Nike India. Serving as Senior VP of Marketing, at Metro Brands Ltd. she commenced the “Takes you to the new” campaign for Metro Shoes and led cultural movements for Fitflop and Fila.
Gunjan Shah, MD & CEO of Bata India, shared confidence in Deepika’s appointment, stating, “As Bata India strives to innovate and adapt to developing consumer preferences through casualisation, premiumisation, and building sturdy style credentials, I am certain that Deepika’s expertise in pushing business expansion and creating strong brand equity will strengthen our position as the industry leader.”
Deepika Deepti, shared her thoughts on this, stating, “Bata India has stood as a mark of trust and value for almost a century. I am excited for this new chapter and keen to craft exclusive experiences for Bata’s extensive brand portfolio! I am thrilled to work together with the talented team and utilize our combined expertise to further strengthen the brand’s position in the market.”
Deepika is an NIFT alumnus with a specialty in Accessory and Apparel Design and brings a wealth of knowledge in retail expansion, partnership development and operational competence, to shore up Bata’s ongoing success.
