Beverly Hills Polo Club (BHPC), a global fashion and lifestyle brand, has announced a partnership with RJ Corp to drive Exclusive Brand Outlets (EBOs) expansion, capitalising on its retail execution capabilities. It has also strengthened its presence in department store retail through Shoppers Stop by expanding its Shop-in-Shop footprint across key cities.
With this transition, the company moves from a licensing-led structure to a wholly owned subsidiary.
“This allows us to take mutual ownership of our brand narrative, deepen market engagement, and execute with precision. With a strong partner ecosystem and a clear roadmap, we are confident of building a high-quality, scalable platform that delivers sustained long-term value”, said Ajay Bindroo, Managing Partner, Beverly Hills Polo Club.
The brand offers a wide range of products including apparel, accessories, footwear, eyewear and fragrances.
