Indian fashion giant BIBA has launched its 35th flagship store in the country, which is also its 34th store in Delhi-NCR region.
Importantly, this is its first post-pandemic flagship store – yet again distinctly stating its objective of continuing its growth momentum amidst all challenges.
The store at Ambience Mall, Vasant Kunj, New Delhi spreads across 3,500 square feet and offers the best of Spring/Summer 2021 collections, in addition to offering variety of mix-and-match, fusion sets, Indie trilogy pieces, classic Anarkalis, Boho dresses, gorgeous gararas, reversible dupattas, accessories, BIBA girls’ collection and the footwear collection.
Even when the world was battling the pandemic all through 2020, BIBA continued launching stores.
And 2021 too is no different for BIBA! Besides, the new store launch, the fashion brand also released #BeatsofBIBA. The song not celebrates women for what they are, but also serves as a strategy tool to connect with its consumers.
Coming back to the new store, large-scale digital screen and a feature ceiling are some of its major attractions – not to mention that it has crafted signature displays too.
Though every section of the flagship store has a unique story to tell, BIBA has ensured that there is digital content for them all – good enough to keep visitors engaged.
Expressing delight and thanking customers for their constant support, Siddharath Bindra, MD, BIBA said “It is due to brand’s commitment to the Indian market that we have been able to spread our wings across the country during the pandemic. Our loyal customers, especially people from Delhi/NCR, have always showered love and support to us.”
Started in 1988, BIBA products are available in 290 stores across 120 cities and very recently it even acquired a substantial minority stake in designer label – Anju Modi.
