BIBA, one of the most loved ethnic fashion brands in India has strengthened its retail presence in Delhi by adding one more store in the city.
The ethnic-wear label inaugurated its 21st store in Delhi and overall 35th in Delhi-NCR. The newly inaugurated store of the retail brand is housed at Connaught Place, a prominent location in the city.
Apparels including kurtas, kurtis, skirts, tunics, and dresses have been put here for customers. Additionally, dedicated space for Biba girls and jewellery has been allocated at the store which is spread in an area of 1,400 square feet.
“It’s a proud moment for us to launch our overall 35th store in Delhi-NCR which is our home ground,” Siddharath Bindra, Managing Director, BIBA was quoted as saying.
The ethnic-wear brand, which currently operates around 250 stores, is targeting to note Rs. 600-crore revenue in the current financial year with all its business plans in place. BIBA has been noticing a 30-35 per cent increase in its revenue.
BIBA, which characteristically adds around 30-40 stores annually, has decided to add around 200 new stores under its flagship brand Biba by 2020.
In addition to offline stores, BIBA also retails its products through all leading e-commerce websites. Its ready-to-stitch (RTS) collection is exclusively available on Amazon.in