Leading Indian ethnic wear brand BIBA has revealed that they are aiming for a 15 per cent growth in the upcoming two years, driven by a strategic focus on premiumisation, retail footprint expansion and a strengthened digital presence, according to a businessline report.
In addition to its ethnic wear range at BIBA, the brand has also launched a value fashion brand ‘Rangriti’ that is an exclusive wedding apparel segment.
MD of BIBA Fashion Ltd., Siddharath Bindra, said that the company aims for a 15 per cent growth rate over the next two years, building upon its current US $ 93.8 million turnover. The key growth drivers include the successful launch of the ‘Wedding Edit’ collection, a focus on premium occasion and festival wear, and a robust marketing strategy featuring their newly appointed brand ambassador Kriti Sanon.
BIBA is also expanding its retail network, adding 40-50 new stores annually for its flagship brand while aggressively scaling its value fashion brand, Rangriti, with plans to add 100 new stores in the next 18 months.
“We remain bullish on India’s long-term consumption story,” said Bindra, highlighting the growing middle and upper-middle-class segment. “While challenges persist, we have witnessed a strong rebound in demand during festivals and the ongoing wedding season.”
The company is also leveraging the growing importance of e-commerce, prioritising its own website while actively participating in marketplace initiatives. Recognising the impact of quick commerce, BIBA is optimising its backend operations to improve delivery speed and efficiency.
