
Blissclub, a homegrown womenswear brand, has announced the release of its newest line, AirMelt™️
AirMelt™️, which was created with a high-quality polyester-spandex combination, is distinguished by its featherlight feel and four-way flexibility. Additionally, the material has the ability to drain away perspiration, which makes it appropriate for both indoor and outdoor activities. For this collection, Blissclub used fiber-stage dyeing processes, which produced hues that are durable and fading-resistant.
The inclusive collection includes styles designed for Indian body shapes, such as crop tees, apple-hem shirts, shorts, cuffed joggers, flare pants with invisible pockets and jackets with zippers.
Minu Margeret, Founder and CEO of Blissclub, shared that AirMelt™️ is the result of months of research, material testing, and design iteration. She explained that every aspect of the garments was thoughtfully crafted to ensure they move naturally with the body and feel like a second skin. The aim was to create pieces that allow women to go about their day without restriction or discomfort.