D2C women’s clothing and lingerie company Bold & Bae Fashion is on the lookout for a celebrity or influencer to join the team as a co-founder. With the announcement that it is aiming to create a culture-led identity based on confidence and self-expression, the move signifies the brand’s next stage of development.
Brand’s founder Joyce Motirale shared in a press release that the aim isn’t just to endorse, but to build something iconic in collaboration. She emphasised their mission to challenge conventions, embrace individuality, and craft a brand that resonates with bold, unapologetic women nationwide.
According to the company, the position entails an equity stake in the company, unlike standard brand collaborations, and no money commitment is necessary. The chosen co-founder will become a member of the brand’s advisory board and take part in strategic and innovative choices ranging from product design to campaign development.
The company states that candidates should be prepared to contribute to a purpose-led fashion journey and share its mission of redefining feminine confidence.
