Chennai Super Kings (CSK) and Boldfit, a homegrown clothing and accessory brand, have agreed to a multi-year partnership.
For the Indian Premier League (IPL) 2024 season, Boldfit, the official merchandise partner, has introduced a range of special retail items, such as jerseys, caps, accessories, and more.
Through this alliance, Boldfit hopes to take advantage of CSK’s popularity during the current IPL season to expand its customer base and reach a wider audience.
Commenting on the collaboration, Pallav Bihani, CEO of Boldfit in a statement said, “We are incredibly proud to partner with Chennai Super Kings, one of the most iconic franchises in the IPL. At Boldfit, we believe in promoting a holistic approach to fitness, and what better way to inspire individuals than through the magnetic world of cricket.”
“Together with CSK, we look forward to bringing fans innovative and stylish merchandise that reflects their passion for both fitness and cricket,” he added.
The exclusive merchandise will be available on the websites of Boldfit and CSK along with other online marketplaces.
