Borrowing Magnolia is an online bridal boutique that collects pre-worn wedding dresses from former brides and lists them for sale or rental to bridge the gap in the wedding gown market. The site was launched on 1st July 2014, offering future brides, the option to browse dresses online and select up to three garments to try on at home. The site handles all of the details, including shipping, steaming, cleaning and storing the dress. Borrowing Magnolia stocks labels like Vera Wang, Monique Lhuillier, Reem Acra, Galina, Jenny Packham, Claire Pettibone and more.