
Brazilian children clothing wholesaler, Brascol has installed RFID-enabled checkout system to enable faster purchases by tagging the merchandise that retailers buy at its wholesale outlet. The company reduced the processing time for the purchases made by its customers to one-third. With the old checkout system, it used to take as long as an hour for the average Brascol customer to process the 500 or so items the customer had loaded into a shopping cart. After Brascol installed the RFID system a few months ago, the amount of time needed to check out 500 items was reduced to 20 minutes. “This is a huge gain in speed that is directly perceived by customers. We believe this will bring well-being and consequent loyalty of our customers,” says Nina Kudagawa, Manager, Brascol.






