Cantabil Retail India Ltd., a homegrown apparel brand, is aiming for Rs. 1,000 crore (US $ 120 million) in revenue by FY ’27, fueled by an aggressive retail expansion strategy and its fully vertically integrated manufacturing process. With more than 600 stores operating around the country, the company plans to open 70-80 new outlets each year, with a concerted focus on Tier-2 and Tier-3 towns and cities.
Cantabil’s internal production capability is a key component of its growth objectives, as its manufacturing unit is responsible for close to 25 per cent of all merchandise sold. Vertical integration is an advantage for a retailer looking to control costs, quality, and time-to-market — all important components in India’s competitive fashion retail environment.
“Our manufacturing capabilities are not just a backbone; they are a growth engine,” says Shivender Nigam, CFO, Cantabil Retail India Ltd. “Having end-to-end control, from design to distribution, all allows us to stay nimble, manage margins and prices, and always deliver quality to every market.”
Cantabil is often seen as expanding its physical capabilities in lines, but it is also enhancing its digital engines and refreshing its ranges to better connect with a younger customer base. As part of Cantabil’s composite strategy to deliver meaningful same-store sales growth, engage in more product licensing in men’s, women’s, and kidswear and expand its accessories business to complement its apparel.
Cantabil is clearly targeting the complete family-wear segment and is available through D2C via its site and popular e-commerce platforms like Myntra, Ajio, Amazon, Flipkart, Nykaa, and TataCliq. Cantabil will look to take advantage of its operational nimbleness and retail momentum to deliver sustainable growth and to reach the Rs. 1,000 crore (US $ 120 million) threshold in the next two fiscal years.
