Global lifestyle brand Cath Kidston Group Limited has agreed to purchase the Japanese Cath Kidston franchise business from Sanei International, a subsidiary of TSI Holdings. Sanei International has operated the Cath Kidston brand in Japan since 2011. Cath Kidston Japan will take full control of the Japanese business from 1 September 2015. The Japanese business represents approximately 20 per cent of the Group’s global retail sales. Last four years were quite good for its Japanese business as it sees volume growth in home, children wear and bags segments.
“Japan is our biggest international market outside the UK and a key part of our strategy to globalise the brand. In 2016 we will celebrate our tenth anniversary since opening the first store in Tokyo and we see real opportunities to grow the brand even further across Asia,” averred Kenny Wilson, Chief Executive of Cath Kidston.
The purchase will put control of the brand’s second biggest market outside of the UK back into its own hands.
