Celio, the French Menswear brand can open 15 new retail outlets in the next 8-10 months and in the next 2 years, it can double its retail space. As of now the brand has 65 standalone stores and good presence in large MBOs across India.
The new stores will have a larger floor size of 200 – 300 square metres and significantly use data for curating the right merchandise assortment. The stores will have first-hand product displays and a self-navigating concept.
The brand is targeting the top 5-6 markets with space in malls.
As per a report of ETRetail , Satyen Momaya, CEO, Celio India said that the next 2-3 years, the apparel brand aims to accelerate its growth. Half of Celio India’s growth will come from like-for-like growth and the other share from expansion.
It is is focusing on brand building and plans to increase its marketing spending to about 8 per cent of its revenues compared to 6 per cent currently.
With all these efforts, the brand is eyeing consistent growth at a CAGR of 25 per cent for the next 24 months.







