French menswear brand Celio’s latest campaign is set to feature Indian football team captain Sunil Chhetri.
This association will include digital, outdoor and in-store activation, wherein Sunil will endorse the latest menswear collection by Celio.
The collection plays with fabrics like trendy linen and viscose in shirts, while also offering dapper jackets and water-resistant denims.
The campaign will have the ace footballer sporting key fashion-forward pieces as he flaunts his football skills and tricks with utmost ease in video or still image formats.
The AW2020 collection is expected to soon hit Celio stores across the country and well as their official website. Customers can also get a feel of the campaign on its Instagram handle. https://www.instagram.com/p/CFotPNog4Ly/
Commenting on this association, Indian football’s leading goal-scorer, Sunil Chhetri said, “I am delighted to be associated with a brand that I absolutely love. Celio has always been part of my wardrobe for as long as I can remember. For me, fashion needs to be comfortable yet trendy and that’s what I found consistent with every collection of Celio’s. The brand’s impressive quality, adaptation to seasonal styles, detailing, innovation in denims and the choice of colours are all reasons why I’ve got hooked to this brand. Shooting for this campaign has been really exciting and lots of fun!”
Chief Marketing Officer and E-Commerce Head at Celio India Abhishek Shetty said, “We at Celio are very happy to have Sunil Chettri on board for our latest campaign. A living legend and a true inspiration for the youth, Sunil Chhetri has been long admired for his passion for the game. His sense of style and charismatic personality resonates perfectly with the brand and hence we are thrilled to collaborate with him. Through this association with Sunil, we look forward to showcase the best of French fashion to the youth of this country.”
Bharat Tex Special Report 2026 
