Two resolute women came together with a philanthropic vision to create awareness about the much-needed topic of sustainability amidst the current uncertain times!
Entrepreneurs Hemali Jain and Priyanka Khanna unveiled Duniya 2020, a charitable fashion initiative, and the duo collaborated with 30 eminent designers to create exclusive T-shirts to be sold for charity at affordable prices.
Each designer has created a unique design on their T-shirts, made from recycled materials, earthy prints and beautiful embroideries.
The principle theme of the campaign is ‘Save the Earth’.
100 per cent proceeds from the sale of these T-shirts, sold online, will be utilised for providing medical and logistics assistance to the deprived through Project Mumbai, Duniya 2020’s NGO partner.
Hemali and Priyanka have partnered with multi-brand menswear store Curato’s Founder Tanisha Rahimtoola Agarwal and stylist Sanjana Batra for their campaign.
Some prominent designers who have joined hands with Hemali and Priyanka for their initiative include Anamika Khanna, Ridhi Mehra, Anushka Khanna, Kresha Bajaj, Péro, Payal Singhal, Kanika Goyal, Gauri Nainika, Saaksha & Kinni, Dhruv Kapoor and Ridhima Bhasin, among others.
The T-shirt collection will be showcased and sold live on Curato’s e-commerce store (www.curato.in) from 29 July 2020.
