Having around 7 million passionate and brand-loyal customers across the US, Charming Charlie, women’s apparel and accessories’ retailer, hopes to make a big comeback in 2021.
The retailer is coming back one and half years after the firm fell into bankruptcy and closed all 261 of its stores.
Established in 2004, Houston-based Charming Charlie Holdings Inc. filed for Chapter 11 bankruptcy protection in July 2019, which was its second bankruptcy filing in 2 years.
The company opened six sites in 2020 and plans to open at least 10 more for 2021.
The eventual plan is to build back to 50 to 75 locations, “which is quite different from our previous years,” said Charlie Chanaratsopon, company’s founder.
Charlie added “we see an opportunity for the brand to thrive in the online ecosystem and select retail locations across the country. Our goal is to continue to be the same customer-facing company. That commitment has always been there.”
Once it had more than 390 stores in North America, the Middle East and the Philippines. But in a 2019 court filing, the company wrote that it faced “unsustainable operating expenses, including onerous leases.”
