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Citykart – one of the largest family stores chain in North and North East India – has expanded its product portfolio and launched its much-awaited Spring-Summer collection consisting of vivid and vibrant summer colours and prints. The collection is available at Citykart’s offline locations in Bihar, Odisha, Madhya Pradesh, Chhattisgarh, Uttar Pradeahs and the North Eastern regions.
The collection reflects the core philosophy of Citykart which is to offer affordable and aspirational fashion choices that has value for money and are easy to wear. The new collection includes several fabrics which are trending and distinct and exclusive silhouettes.
The Spring-Summer collection of Citykart’s apparel is aimed at bringing back the brand’s Rs 99 price point aspect and the collection features apparel which is made with comfortable, cotton-knit fabrics which are high-quality and durable.
The collection has a wide variety of apparel for men, women, teens and even children and newborns. The women’s collection features everything from jeans, to tees and tops and an ethnic wear line featuring sarees, dupattas, kurtis and kurta sets. For men, the collection includes home and loungewear, bottom wear, shirts and T-shirts.
Sudhanshu Agarwal, Founder, and CEO, Citykart said, “We are excited to announce the launch of our Spring-Summer collection of apparel, which is based on our core value of providing affordable fashion. We felt that this collection is special and can only be justified by its offline-only presence, so it isn’t available online. A majority of the products in this collection are at entry price points, giving customers the best value for their money. We are looking forward to seeing our customers’ response to the Spring-Summer collection, and we’re confident that it will be a hit.”