For firms navigating India’s hyperlocal economy, ClickPost, an e-commerce intelligence platform, has introduced Prism, a revenue intelligence tool that turns fragmented quick commerce data into strategic development levers.
With low levels of customer loyalty and hyperlocal demand patterns that quickly change between neighbourhoods, quick commerce is still very unpredictable. Because crucial information, such as which communities spur growth and where businesses are actually profitable, is hidden in fragmented data, typical brand tactics fall short in this setting.
This business change is made possible by ClickPost Prism, which provides brands with a community-level, unified, cross-platform view. They can then find what drives development at the neighbourhood level rather than just the city or pincode level, identifying revenue blind spots and taking rapid corrective action. By identifying which neighbourhoods are their revenue champions, it enables firms to precisely target their investments in places where consumers are most interested in their products. Important pricing and market data are also provided by the platform, which aids in converting erratic Q-comm dynamics into steady revenue development.
The market is changing with Prism’s introduction, which sets a new benchmark for how companies use hyperlocal information in fast commerce, according to ClickPost CEO Naman Vijay. Brands that succeed in fast commerce aren’t always the first to market. They have worked out how to use the complexity of data to their advantage. Prism makes it possible for precisely that, he adds.
