CloudTailor, a D2C and personalised fashion solutions platform, is on a robust expansion mode!
The platform has opened Exclusive Brand Outlet (EBO) in Ahmedabad (Gujarat)– Its third EBO following the successful launch of its second one in Bengaluru earlier this month.
Besides, it has also setup manufacturing facilities across Delhi, Patna, Pune, Hyderabad and Bengaluru,amongst others.
The new branded outlet and fashion fulfillment centre is a franchisee owned by Divya Patel who has collaborated with the founder Susmitha Lakkakula, to bring forth a combined women entrepreneurial force– a purpose led association that CloudTailor aims to build a strong foundation on– in support of women in the coming years.
Susmitha Lakkakula, Founder, CloudTailor, said “We received stupendous response on our first Hyderabad EBO, and we’re hoping the same with every new expansion that we have in the pipeline. Our EBO ideas are very simple; we want to offer tailoring experiences like never before. The gap between consumer expectation and available solutions is what helped us conceive this idea. We are operating on a phygital model and physical experience centres are an important part of our omnichannel strategy. EBOs will play a very crucial role by allowing customers who are digitally naive to get comfortable with our model, experience hassle-free service and sustain stickiness.”
Launched in December 2020, CloudTailor is a D2C platform that provides personalised fashion and tailoring solutions at the comfort of customer home.