Columbia Sportswear has added six new stores in Delhi, Gurgaon, Pune, Chandigarh, Bangalore and Kochi, to the existing six already operating in India and took the store count to 12. The company forayed into the Indian market through an exclusive distribution agreement with Chogori India Retail Limited (CIRL), a privately-owned Indian outdoor brand distributor and retailer.
Hemant Sachdev, Founder at CIRL said, “With the growing interest of people towards outdoor activities, we see huge potential in the outdoor industry. The market is growing rapidly, creating demand for products that feature cutting edge technology. Our aim is to keep our consumers comfortable as they explore the outdoors.”
At present, the Columbia brand is sold in 100 countries, including North & South America, Australia, Asia, Europe and Africa with over 13,000 retail stores worldwide.
