Converse has officially launched its first exclusive brand outlet (EBO) in India on Mumbai’s bustling Linking Road. The opening was celebrated with a star-studded inauguration party, attracting notable figures from the fashion and entertainment industries.
The store, launched in partnership with Bhaane Group, offers a wide range of Converse’s iconic sneakers and casual wear, including the renowned ‘Chuck Taylor All-Star’ and ‘One-Star’ collections. A standout feature of the store is a sneaker installation created by Kartik Kumra of Kartik Research, in collaboration with Ajrakh block-printing artist Sarfaraz Khatri and set designer Disha Dey.
Brand ambassadors Harsh Varrdhan Kapoor and Khushi Kapoor were among the prominent attendees at the event. They were joined by Bhaane Group co-founders Sonam Kapoor and Anand Ahuja, along with other guests from the media and fashion world.
The store provides Indian shoppers with an immersive shopping experience, blending Converse’s signature styles with artistic design elements. The launch marks a significant step in the brand’s expansion in India.
