Crocs has launched an exclusive brand outlet (EBO) at the Mall of Ranchi, aiming to strengthen its presence in Jharkhand. The store has been established in partnership with Apparel Group India Private Limited, marking their fourth collaboration.
The Mall of Ranchi shared the news on Facebook, inviting customers to “find their perfect pair” of Crocs and experience “ultimate comfort and style” at the new store.
The outlet features Crocs’ signature collection of vibrant clogs, set against a stylish monochrome interior with bold furniture. Equipped with digital screens showcasing brand campaigns, the store offers a youthful and engaging shopping experience. A dedicated section for ‘jibbitz’ charms allows customers to personalise their Crocs footwear.
On LinkedIn, Apparel Group India expressed excitement about the launch, highlighting it as a step towards expanding Crocs’ footprint in India.
The Mall of Ranchi, located in Kumhartoli, hosts a mix of Indian and international brands, including H&M, Marks & Spencer, Max Fashion, and Aldo. Operated by Mall of Ranchi Private Limited, the centre continues to grow as a hub for fashion and lifestyle.
