Singapore-based direct-to-customer (D2C) fashion and lifestyle brand, Styched, has successfully acquired the performance wear brand Zymrat, marking a significant achievement for both entities. The acquisition, finalised through a combination of cash and equity exchange, also involved the assimilation of Zymrat’s team. Although specific financial details have not been disclosed, it underlines a major milestone for both companies. At the time of acquisition, Zymrat boasted an impressive Annual Recurring Revenue (ARR) of US $ 1 million, marking a robust market presence. This acquisition represents Styched’s second successful venture, following their earlier achievement with the Flatheads brand, which gained fame through Shark Tank.
Soumajit Bhowmik, CEO of Styched and a former founder of noteworthy startups like AdWise India, commended Zymrat for establishing a brand synonymous with quality and innovation. This aligns seamlessly with Styched’s overarching vision of democratising fashion on a global scale.
Ujjawal Asthana, Co-Founder of Zymrat, expressed eagerness about collaborating with the D2C brand, envisioning the joint effort in catering to a diverse global audience and advancing toward their broader goal of redefining athletic wear worldwide.
Guided by Styched, Zymrat aims to leverage production-on-demand technology to diversify its product range and enhance accessibility to its superior-quality products by reducing price points.
Both Styched and Zymrat share a common objective of expanding their product offerings to an international customer base through a consolidated platform.
