One of India’s fastest-growing activewear brands, TechSport has opened its first exclusive brand outlet (EBO) in Chhattisgarh, making its entry into Raipur’s fitness and active lifestyle market. Occupying the ground and first floors with a retail area of 2,018 sq.ft., the outlet showcases the complete activewear range by TechnoSport.
TechnoSport has further plans to add eight more outlets in the region by the end of the current fiscal year. Bilaspur, Durg, Bhopal and Jabalpur are some of the places that TechnoSport is considering for the opening of new outlets.
Puspen Maity, CEO, TechnoSport stated that the first store in Raipur marks an exciting step forward in the brand’s Central India strategy. He then further added that as they expand their footprint across the country with 18 live stores and a target of 50 by the end of the year, each new outlet brings them closer to their customers. Their stores provide much more than only shopping as they are designed to allow people to experience the brand, explore their latest innovations and experience the quality of products that support their active lifestyles. The market is also important for TechnoSport with plans to add eight more outlets in Central India.
TechnoSport, founded in 2007 and headquartered in Tirupur, Tamil Nadu, has 17+ EBOs already operational and its target is to have 50 exclusive outlets by the end of 2025 as part of its nationwide expansion strategy. The brand has developed its presence through affordable, performance-driven activewear made especially for Indian consumers.
