For their Bigboss brand, Dollar Industries Ltd. has launched a campaign with actor Mahesh Babu in an effort to increase brand awareness and expand the company’s audience in south India.
Dollar Industries is launching a broad marketing campaign featuring the actor endorsing a range of Dollar Bigboss products. This promotion spans television commercials, social media platforms, print media, product packaging, in-store branding, and outdoor advertising.
The brand seeks to extend its penetration into the southern market, which it identifies as vital for its expansion strategy.
Vinod Kumar Gupta, MD of Dollar Industries, in a statement, remarked on the campaign, “We have expanded the Dollar Bigboss portfolio beyond innerwear to comprise athleisure, gym-wear, and casuals for men. Mahesh Babu’s huge popularity and strong connection with the audience will significantly boost our brand’s presence in South India.”
Based in Kolkata, Dollar Industries Ltd. is a major player in the innerwear and athleisure sectors nationwide, with a robust presence across India.
