Meesho, a value-focused e-commerce platform, has achieved a 90 per cent annual rise in monthly active users. As non-metropolitan consumers embrace organised shopping, the Bengaluru-based company’s “Meesho Mall” division claimed 3.2 crore shoppers in the previous six months.
The expansion of its Meesho Mall section drove Meesho’s gross merchandise value to rise 117 per cent year over year. The Mall component of the company initially concentrated on branded cosmetics and personal hygiene items.
Among other product categories, Meesho has added food, electronics, books, and shoes to its Mall assortment. More than 1,000 brands have joined the vertical so far, and the company hopes to keep growing its Meesho Mall section.
Megha Agarwal, Meesho’s CXO of Business, told ET Retail, “Our approach is centered around the user.” She added, “Tier-2 and beyond markets continue to be our key focus, representing over 75 per cent of the demand for Meesho Mall.” Agarwal further noted, “Brands that truly understood Meesho’s value proposition and adapted their offerings to focus on value experienced remarkable growth.”
