With the opening of its first exclusive store, European footwear brand Bugatti Shoes has entered the Mumbai market. Being located in one of the prime fashion spots of the city, the store includes all the latest collections of the brand.
Through nuvora, a joint venture formed between Switzerland’s AstorMueller AG and India’s Gaurik Group, Bugatti is expanding its footprint in India with this launch being a part of the strategy.
With Bugatti’s India operations being controlled by nuvora, the brand aims to adapt to local preferences while helping Indian consumers get better accessibility to international craftsmanship. The company is all set to open 10-12 exclusive stores in top 20 cities of India in the present fiscal year itself. An omnichannel retail approach, combining physical boutiques with a strong online presence to deliver seamless customer experiences, will support this expansion.
Bugatti and nuvora are working to redefine the footwear retail landscape in India by combining global design expertise with local market insights. Besides strengthening its foothold in India, the brand’s Mumbai debut is proof of the growing appetite for international fashion and lifestyle products amongst Indian consumers.
