For the forthcoming Indian Premier League season, Fancode has extended its collaboration with the Rajasthan Royals to include official goods and unique content.
Through this partnership, Fancode Shop will manage the entire process of creating, producing, marketing, and distributing the team’s official gear. The Rajasthan Royals line will include a variety of fan clothing, such as joggers, shorts, T-shirts, and polos, in addition to official jerseys and accessories.
Yannick Colaco, co-founder of FanCode, expressed that the company shares a strong bond with Rajasthan Royals and has been collaborating closely to elevate fan engagement through various touchpoints.
Jake Lush McCrum, CEO of Rajasthan Royals, stated that collaborating with FanCode has enabled the team to offer fans more opportunities to engage, including access to exclusive content, behind-the-scenes experiences, and official Royals merchandise.
