Gen Z-focused fashion brand NEWME has expanded its offline presence with the launch of three new retail stores in a single day across Jaipur, Surat and Pune, strengthening its omnichannel reach across Tier-1 and Tier-2 cities.
With the latest additions, NEWME now operates 21 stores across 12 cities. The expansion includes the brand’s first physical store in Jaipur. Spanning 3,000 sq.ft., the high-street outlet marks NEWME’s first two-floor store format. Jaipur is already a key online market for the brand, and the new store has been designed to blend locally inspired elements with NEWME’s contemporary, trend-led aesthetic. The outlet also features a dedicated in-store content creation zone for shoppers.
In Surat and Pune, the brand has deepened its offline presence with additional outlets. NEWME’s second store in Surat covers 1,500 sq.ft. In Pune, the brand has launched its third store, also spanning 1,500 sq.ft. The repeat expansion in both cities reflects strong offline traction and sustained consumer demand, according to the company.
Commenting on the expansion, Sumit Jasoria, co-founder and chief executive officer of NEWME, said offline retail had emerged as a key growth driver for the brand. He said physical stores currently contribute 22 per cent of overall revenue and added that rising demand from Tier-2 cities had strengthened the company’s confidence to accelerate expansion. He noted that the focus remains on high-potential markets, with an emphasis on culturally relevant and experience-led store formats.
As part of its growth roadmap for 2026, NEWME plans to open 10 additional stores over the next three months, with a mix of Tier-1 and Tier-2 locations and an increased focus on the North-East. The brand has recently expanded its offline footprint in cities including Bengaluru, Mumbai and the Delhi-NCR region.
Alongside brick-and-mortar expansion, NEWME is also scaling NEWME Zip, its quick-commerce offering, following strong adoption in Bengaluru and Delhi. The service is expected to be rolled out in additional cities in the coming months, further strengthening integration across the brand’s offline, online and quick-commerce channels.
