Gen Z-focused apparel start-up Littlebox has raised Rs 17.5 crore (US $ 2.1 million) in a seed investment round headed by Huddle Ventures and Prath Ventures, with participation form select angel investors.
The funds will be used by the business to scale marketing, improve user experience and logistics, invest in packaging, and broaden category verticals.
Littlebox, which has been bootstrapped and EBITDA-positive since its founding in June 2022, is making its first external equity investment.
Commenting on the fundraise, Rimjim Deka, Co-founder and CEO of Littlebox, noted that the brand’s origins in Guwahati instilled a culture of lean operations, agility, and grounded execution. She emphasized that Littlebox was founded with a mission to offer trend-forward fashion that remains accessible, without excessive capital burn or waste generation. Deka described the recent funding not as a lifeline, but as a strategic engine to power the company’s next phase of growth.
