Fashion-tech platform ZILO has appointed celebrity stylist Anaita Shroff Adajania as its Style Director and an equity partner, signalling a long-term strategic alignment between the two, the company said in a media release on Thursday.
As part of the partnership, Adajania will curate style edits, provide direction on trend-led collections, and support the onboarding of new brands on the platform. Her contributions will be integrated through a dedicated section on the ZILO app, enabling users to shop complete, stylist-curated looks spanning multiple brands.
The appointment is positioned as a key step in ZILO’s effort to build a more curated, editorial-led fashion experience as it scales its quick-commerce-led fashion model. The company said the collaboration brings creative leadership directly into its core strategy, combining rapid delivery with expert-driven curation.
ZILO’s founders stated that Adajania’s decision to invest in the company reflects confidence in the platform’s business model and its vision to blend speed, discovery and styling at scale. They added that her involvement strengthens the brand’s ability to offer a differentiated fashion discovery experience.
Adajania, according to the release, said the partnership would allow her to translate high-fashion and celebrity styling sensibilities into accessible, everyday edits that are immediately shoppable for a broader consumer base.
