Fashor has announced Sara Ali Khan as its new brand ambassador. The actor will be the face of Fashor’s latest campaign, Dil Se Indian, which will showcase the brand’s new collection.
The Dil Se Indian campaign will be promoted across Fashor’s digital platforms and major online marketplaces such as Myntra, Nykaa Fashion, and Ajio. Speaking about her association, Sara Ali Khan expressed her excitement, saying that Fashor’s blend of traditional Indian craftsmanship with modern silhouettes resonates with her personal style. She added that she is thrilled to represent a brand that empowers women to celebrate their ethnicity in unique ways.
Vikram Kankaria, Co-founder and CEO of Fashor, stated, “Sara Ali Khan embodies the values of authenticity, individuality, and cultural pride, making her an ideal fit for the brand. Her association will help Fashor strengthen its connection with women who value tradition while embracing modern fashion.”
In August, Fashor secured US $ 5 million in funding from Blume Ventures to support its expansion, with plans to open over 100 exclusive outlets across India in the near future.
