Flatheads – a homegrown D2C brand of apparel and fibre-based sneakers – has launched a limited-edition collection of sneakers made up of synthetic knit fibre.
According to the LinkedIn post of Ganesh Balakrishnan, Founder of Flatheads, the brand is now taking pre-orders for 900 shoes, and it will begin production only after the 600 orders are placed. “Else, we will return the money to you,” stated Ganesh.
Pre-order campaign will end on 29th January 2023 and Flatheads will start shipping the products from the first week of April 2023 on a successful pre-order campaign.
It’s worth noting here that Flatheads became an overnight sensation ever since Ganesh pitched its business model in the second season of Indian business reality series Shark Tank India.
Though Ganesh failed to attract any funding from Sharks, he received overwhelming response from the audience and consumers.
“After the Shark Tank India pitch, we thought it was all over. Flatheads was down and out. We were walking back to the pavilion. And then the episode aired. Over the past week, we listened to the roar of support and encouragement,” mentioned Ganesh in its post.
Pre-orders are live on Flatheads’ website: https://www.flatheads.in/
