Opptra, a tech-driven company that houses franchising businesses to help brands develop in the Asian markets spanning categories like fashion and leisure, home and kitchen products, and technology, was launched by Flipkart cofounder Binny Bansal who has brought in top executives from Swiggy, Flipkart and Amazon.
Two franchise companies, Exporio and Terraspan, have already started operations under the parent company, with Exporio being the one that serves the fashion and lifestyle brands seeking to expand into the GCC.
Under this model, each franchising business will partner with brands as either a master franchisee or a licensing partner. Opptra’s franchising operations will have the complete capabilities to adapt product ranges, ensure import compliance, manage omni-channel distribution, and handle manufacturing when necessary. Bansal mentioned that while the company is initially focused on Asia, its long-term goal is to take brands from any region to a global market.
