Forever New – a premium Australian fashion brand – is aiming to reinforce its omnichannel presence across all fronts.
The move has come as the brand reports to have witnessed a major shift in the retail industry with technology changing the narrative as to how consumers shop.
This emerging phenomenon of digitisation, wherein the customer wants to shop at the click of a button, requires real-time check of available inventory. By bolstering its omnichannel, Forever New has been able to achieve the same which has made the process of order fulfillment easier all across the country.
With a unified knowledge of size and colour availability of each piece, the entire experience of shopping digitally on the brand website has enhanced manifolds with shorter delivery time and an in-depth comprehension of stock locations.
The transformation has been done in collaboration with Ace Turtle that has been a formidable ally of Forever New since 2021.
Expanding on the importance of a robust omnichannel, Dhruv Bogra, Country Head, Forever New, commented “Greater customer satisfaction has always been the prime driving force for the brand. By reinforcing our omnichannel, we have witnessed a marginally great jump in our online sales. Not only has the process become easier for our customers, wherein an individual sitting in any part of the country can order a piece as per their liking and size, but even we are better aligned to provide a seamless experience to our loyalists.”
With a strong penchant for greater accessibility, Forever New is also available across third-party e-commerce partner platforms such as Myntra, Nykaa Fashion, Tata Cliq, Shoppers Stop and more.
Further cementing a robust retail presence, the brand which recently launched its store in Ahmedabad, a first in the state of Gujarat, now takes its number to 41 stores pan India including a mix of Tier-1 cities such as Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Kolkata, Pune, Chennai and, other cities such as Chandigarh, Jaipur, Ludhiana and more.
With a strong penchant to further expand its retail outlets to other prospective cities as well, the brand aims to accomplish a total number of 45 stores by FY ’23.
Bharat Tex Special Report 2026 
