With the support of Business France, French international Luxury Group Fremaux Delorme will open its Shop-in shop at the Elle Décor – Home Collection showroom in DLF South Point Mall, Gurgaon on 16th December 2022. With a vast brand portfolio for bed and bath linens, homewear and decorative home accessories, this first shop-in shop by the French luxury textiles group will carry Yves Delorme, Ralph Lauren, Boss Home, Kenzo, and Lacoste brands of Fremaux Delorme.
Fremaux Delorme, a family owned business, established in 1845 by Ernestine Fremaux, was recognised as Enterprise of Living Patrimony by the French Government and was also awarded 3-star verification with the Blue Standard by Oceanic Global for its efforts to protect the blue planet.
With more than 1200 point of sales worldwide across 71 countries and this new launch, Fremaux Delorme aims to spread the culture of beautiful linens, cultivated since 1845.
Through the partnership with Mont Blanc Ventures Pvt. Ltd., Fremaux Delorme, seeks to replicate the showroom model in other metropolitan cities in India in the next five years. The brand will offer a turnkey ‘drop in’ concept to create a ‘uniform look’ across its retail network.
While discussing the history of textiles and culture in India, Adrien de Raphelis, Head of Export, Fremaux Delorme said, “We feel that we have very much to learn from the Indian culture in this domain and we are very honoured for the opportunity to be present in India.”
Creative Director of Yves Delorme brand, communicated that India has been a major source of inspiration, the flora and fauna, historical techniques such as khadi or ikat, embroideries and brocades, along with colours and patterns manifest themselves in the designs of Fremaux Delorme.
