George bags the position of 2nd largest clothing retailer

Supermarket retailer Asda has reported that its clothing brand, George continues to perform well as it revealed in group like-for-like sales. George has now successfully acquired the second position as the largest clothing retailer by volume in UK. Asda has continued to explore new ways to extend the brand in the past 12 months and the recently launched George Home range, which brings George’s quality and style credentials to Asda’s general merchandise business, has delivered double digit growth in the quarter. In continuing challenging trading conditions, the retailer increased its market share year on year by 14 basic points.

“I am pleased with our performance in the quarter and our business has shown that it is well positioned to meet the demands of a challenging market. However, I’ve been in this business for too long to measure success by quarters and we remain on a long term journey,” says Andy Clarke, CEO and President, Asda London.