Luxury fabrics and apparel brand Grado from the House of GBTL and OCM has added another feather in its cap by associating with Kaun Banega Crorepati (KBC) in its 11th season.
KBC has ruled the Indian households for nearly two decades and is now back with its 11th season on air since 19 August 2019 on Sony Entertainment with Grado as one of the associate sponsors and the official wardrobe partner.
The past year has been a series of milestones for the brand – being the first ever brand in the textile segment to sponsor the Asia Cup, the mega-fashion event Lakme Fashion Week, being the Cotton Blazer sponsor of the Sun Risers Hyderabad during IPL 2019 and hosting the stellar Grado Super Shahenshah Meet, where Amitabh Bachchan endorsed the brand in a grand live show.
A celebrated name in the textile industry, Grado is all set to usher in next fashion wave in the industry by associating as wardrobe partner with the show hosted by Amitabh Bachchan.
Commenting on the association, Rajendra Agarwal, Mentor, Grado from The House of GBTL and OCM, said, “It is a moment of great honour for the entire Grado team to be a part of such an iconic show, Kaun Banega Crorepati for its 11th season as the official wardrobe partner. The partnership is in sync with the tremendous growth that Grado has chartered. With this association, we hope to further strengthen its power brand status. Furthermore, it’s a great pleasure to celebrate the association with Grado’s Brand Ambassador as the host of KBC, Amitabh Bachchan.”
With a rich repository of fabrics and apparels to choose from, namely, wool, wool blends, PV, PV blends and cotton, Grado offers maximum product segments across a varied range of price points thus addressing every consumers’ need.
Curating all outfits for this association, Grado will be launching an exclusive collection which will be available in all the leading stores across the country.