by Apparel Resources News-Desk
13-June-2019 | 4 mins read
GRADO from the House of GBTL and OCM has created a niche for itself in the market of premium fabrics with its combination of modern technology infused with the tradition of making fabric. To celebrate its rapid success in the segment, the brand conducted the “Super Shahenshah Meet” with its brand ambassador Amitabh Bachchan.
Dhruva Singh Chauhan, Director, GBTL, said, “It’s amazing to see how GRADO has made its presence felt in a short span of time. The GRADO offerings of wide range of latest designs, trendy colours and above all unmatched quality & SMOFT (smooth & soft) handle has truly WOWED the consumers. GRADO will remain proactive in ensuring that its customers get the best of fresh fashion fabrics every day and make them stand taller. Our super team of designers and weavers is always breathing innovation and uniqueness and will continue to do so to ensure GRADO remains The SHAHENSHAH of Fashion!”
The main objectives of the event included the ‘Meet and Greet’ session to award the winner of the ‘GRADO Dekho, Big B se Milo’ contest, recognition and felicitation of top performers in several categories, for the revered houses of GRADO – GBTL and OCM and celebrating its association with Big B as their brand ambassador.
The brand also acknowledged and recognised the phenomenal work done by GRADO’s biggest stakeholders – wholesalers and retailers – from the Central, West, East and South zones across the country for both GBTL and OCM.
Vikram Mahaldar, Managing Director, OCM, said, “Our brand, GRADO, has come a long way in a short period of time and this would not have been possible without the strong relationship with all our stakeholders. This has been built on the foundation of trust between the company, our channel partners and the end-customers; driven by quality, innovations, product extensions and unique marketing initiatives. The event further strengthened GRADO, as a brand. I can say this with utmost confidence that all our retailers and wholesalers were thrilled and went back with a positive and refreshed spirit and this should lead to a substantial increase in market share.”
Speaking about his journey with GRADO, Amitabh Bachchan, Brand Ambassador of the brand, said, “I have always endorsed brands that I truly believe in, and when the GRADO team came to meet me with the fabrics, I took time to agree to become the Brand Ambassador but I will have to admit that today I feel proud to associate. Products come in such classic colours, innovative textures and patterns, hence making it versatile in nature. The brand’s tagline, ‘Aap Bhi Grado Peheniye Ek Baar, Phir Yeh Hi Pehnenge Aap Baar Baar’ hits the bulls eye because once you try their fabrics, you won’t feel like buying any other. I congratulate the entire GRADO team for the spectacular growth pace in just over a year. It is my honour to be associated with such a premium and prestigious brand and I look forward to doing more of such events with the team.”
Currently, GRADO’s latest cotton collection, which is available in 10,000+ stores, has already won the hearts of consumers across the country.
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