
Men’s workwear company Harfun, established in 2022, has shown 5X growth in just three years. The company is forecasting a GMV of US $ 11.5 million (Rs. 100 crore) for FY ’26. Harfun has surpassed a devoted client base of 250,000 in just three years. By 2035, the firm wants to have 100 million pieces in closets. Harfun will close FY ’25 with US $ 3 million (Rs. 25 crore) in revenue, with an Annual Recurring Revenue (ARR) of US $ 5.7 million (Rs. 50 cr) and an Monthly Recurring Revenue (MRR) of US $ 459,000 (Rs. 4 crore).
Reflecting on the journey, Saurabh Agrawal, Co-founder and CEO, Harfun stated, “Harfun set out to reinvent workwear through customised designs and cutting-edge, scientifically supported textiles. Customers have responded favourably to Harfun’s dedication to quality and performance, and the brand has developed a devoted following as evidenced by the astounding 70% return purchase rate. Thanks to brand devotees, the brand has grown significantly over the last few years.”
In October 2022, Harfun changed its focus from athleisure during the pandemic to “WorkWear 2.0,” which combined performance materials that were comfortable and functional with simple design. In addition to its own R&D team, Harfun has been collaborating with Japanese and Thai institutes for specialised research to guarantee the reliable supply and superior quality of fibres. The brand currently delivers 15,000 orders per month.
The company distinguishes itself with its in-house technologies, such as 6X SmartTech°, ZeroSweat Tech°, Helix° Fibre & IQ° Tech, which combine features like anti-odor qualities, wrinkle resistance, four-way stretch, SPF 50+ UV protection, moisture-wicking capabilities, and ultra-lightweight designs that are 40–50 per cent lighter than conventional options.