In order to partner with significant retail operators in the major categories by 2025, Hello Kitty’s parent company, Sanrio, which entered the Indian market through licensing agency Dream Theatre, plans to increase its partnerships there annually. According to reports, Silvia Figini, COO of Sanrio, EMEA, India, Oceania, Mr. Men, Worldwide, stated.
In India, 24 licenses in a variety of categories are currently active for the brand, with apparel being the largest category.
“India has the potential to rank among Sanrio’s largest markets. It will rank among the top three global markets in the next five years, and beyond that, I anticipate double-digit growth annually,” she said.
Sanrio is already well-known in India in areas including toys, stationery, clothing, and cosmetics. It intends to increase its footprint in the future in the areas of gaming and cafes as well as footwear.
Sanrio recently partnered with the fashion brand Péro. Dream Theatre, a licensing company and Sanrio agent, is facilitating the collection’s launch, which is scheduled for spring/summer 2025.
The apparel collection will mostly include items for ladies, with a few alternatives for men and kids as well. It will include dresses, shirts, shorts, pants and coats.
350 péro stores in 17 countries, including the US, France, Italy, and others, will carry the collection. The collection will be available in 30 fashion retailers in India, including OGAAN, Good Earth, Le Mill, Hot Pink, and The House of Things.
With operations in 130 countries, Sanrio ended the most recent fiscal year with US $ 5.1 billion, representing a 34.21 per cent increase from the year before.
