Leading fashion retailer H&M is launching home furnishing products in India.
H&M India has announced the upcoming launch of H&M Home with a digital store on hm.com and on the e-commerce platform Myntra in March 2022.
Furthermore, H&M Home will be introduced via H&M India’s existing store in Ambience Mall, Vasant Kunj (Delhi) through a shop-in-shop format.
H&M Home was originally launched online in 2009, and is known for fashion-forward decor and accessories. The assortment ranges from high-quality bedlinen and timeless dinnerware to diversified textiles, with contemporary style and attention to detail at its core.
Currently, H&M Home operates over 350 shop-in-shops and 27 standalone stores across the globe, with physical presence in 52 markets.
Ida Lindahl, General Manager at H&M Home, said, “We are thrilled to finally announce our upcoming launch in India, and we can’t wait to let our Indian customers in New Delhi and online experience H&M Home. India is an interesting and promising market that holds substantial potential, and we are excited to be meeting its high demand for affordable interior design of great quality.”
Yanira Ramirez, Country Sales Manager, H&M India says, “Following a successful year in 2021, we are very excited to start the year with the launch of H&M Home in India. There is a great deal of interest in interiors and design, and our customers have often asked for interior products in line with H&M’s business concept of ‘fashion and quality at the best price in a sustainable way’. We see huge potential in India and look forward to introducing H&M Home to existing and new customers across the country.”
It is pertinent to mention here that H&M opened its first store in India in 2015 under the FDI route for single brand retailers and currently operates 50 stores.