Twelve domestic labels will be working together, according to Holy Grails Apparel, an online marketplace for streetwear and trainers situated in Delhi, founded in 2023 by siblings Kartikeya and Kamakshi Khosla.
The founder couple carefully chose these twelve Indian firms to represent the various facets of the changing streetwear fashion.
The partnership, which features brands that each offer a distinctive viewpoint, highlights the vast diversity of India’s streetwear sector. Gender-neutral clothing inspired by the underground scene is available from Ascending Descending, while bold, quote-heavy tees from Bloody Gen Z speak for a generation. King Couture is distinguished by the cultural stories that are interwoven into every item, while Just a Karigar transforms textiles with inventive patterns and upcycling.
Notable firms involved in the partnership are Early Future, which blends urban culture with innovative design, and Bumchiq, which is well-known for its quirky take on streetwear. The multicultural concept of KNN Calcutta blends Indian traditions with Norwegian street flair, while Krewe Kulturr’s edgy urban look celebrates individualism.
“This partnership is a celebration of Indian creativity,” said Kartikeya Khosla. “Each brand in this collaboration tells a unique story, from Pvt Ltd Clothing’s fusion of street style with Indian culture to Greyhound’s dynamic designs symbolizing fearless energy and life thrills. We’re providing a platform for these incredible homegrown talents to reach a wider audience.”
The partnership hopes to have a big impact on the Indian streetwear sector by giving up-and-coming designers support and providing exclusive, one-of-a-kind clothing options. Additionally, this action can strengthen India’s standing in the international streetwear scene.
Kamakshi Khosla, co-founder, emphasised the company’s commitment to authenticity, “We’re creating a space where fashion enthusiasts can explore these diverse, homegrown brands with confidence, knowing each piece is genuine and represents the best of Indian streetwear creativity.”
