Ethnic wear brand, House of Chikankari, has successfully raised US $ 461,000 in a seed funding round. The funding round saw participation from prominent angel investors and micro venture capital funds. The company plans to utilize the funds to expand its business operations, enhance marketing efforts, and strengthen its team.
House of Chikankari differentiates itself by directly collaborating with artisan clusters, ensuring the authenticity and quality of its products. The brand aims to modernise traditional crafts to resonate with younger audiences.
The funding round witnessed participation from notable investors, including Peyush Bandal (Lenskart), Manoj Meena (Atomberg), Ankit Nagori (Curefoods), and Hitesh Dhingra (The Man Company).
While initially focused on Chikankari, House of Chikankari has expanded its product range to include other crafts like Kashmiri embroidery, Ikat, and hand-block printing. The brand aims to scale its business to achieve US $ 11.5 million in revenue.
Aakriti Rawal, CEO and co-founder, emphasised the importance of addressing the unorganized nature of the Indian crafts market. Poonam Rawal, co-founder, highlighted the challenges faced in bringing Chikankari online and expressed confidence in replicating this success with other crafts.
The brand is expanding its product offerings and expects 30 per cent of its revenue to come from non-Chikankari products in the 2025 financial year. House of Chikankari plans to raise a Series A round to further fuel its growth trajectory.
