IKEA India is focusing on the kids range for growth, acknowledging the significance of the youth demographic globally and in India.
Demonstrating consistent growth in educational solutions, soft toys, and specially designed storage solutions for children, the retailer prioritises responsible sourcing and recyclable materials, presenting its kids’ range without packaging to minimise environmental impact.
Furthermore, as per Elena Pogosova, Country Commercial Manager, IKEA India, the retailer is dedicated to advancing omnichannel retail for a seamless shopping experience, while prioritising affordability and high-quality products.
Elena says while talking to a leading media house recently that this commitment has resulted in a notable 61 per cent increase in sales in FY ’23.
Further, IKEA plans to open smaller stores to broaden its reach, targeting a larger share of the Indian children’s product market. The focus remains on sustainability, localisation, and creating an enjoyable shopping experience.
