Indian ethnic wear retailer Neeru’s has opened a brand new outlet in Hyderabad, taking the company’s tally of physical stores to 50. The store displays Neeru’s full range of ethnic wear including sarees, kurtas, men’s sets, dupattas, and accessories.
The latest store, located at the city’s Mehdipatnam, was inaugurated by by Bollywood actress Karisma Kapoor and the brand’s Managing Director, Avnish Kumar.
“It’s proud moment for us to announce our 50th store in the country. We started our journey from just a 50 square foot space store to 400,000 square feet of retail space pan India,”said Kumar.
Under its expansion plan, Neeru’s is also eyeing to expand its footprint in Tier II and III cities in India and global expansion in the Middle East and the USA, this fiscal. The brand also plans to enter other fashion hubs of South India, later covering pan-India at a gradual pace.
Hyderabad, Mumbai, New Delhi, Bangalore, Chennai, Noida, Cochin, Lucknow, Raipur, Vijayawada, Visakhapatnam, Tirupati, Nizamabad, Rajahmundry & Guntur are the major cities in India where Neeru’s has its physical presence.
Neeru’s has carved a distinct niche for itself since its launch in 1971. It retails its products through 50 exclusive stores and 30 multi brand outlets in more than 25 Indian cities with one in Dubai.
